The role of the marketer has changed. Anyone can deliver tactical marketing. You can quickly upskill in a particular channel and release some ads into the world.
The modern marketer must be a master of both connection (in the digital sense) and connection (in the human sense).
They must be highly empathetic, seeing things from other people’s perspectives and a teacher to those around them who simply can’t join up the dots.
I can join up the dots. I can show you how and then help you to teach others.